MEDIABASE TO BEGIN RADIO MONITORING IN CANADA
By Adnews Staff
Mediabase, a division of Toronto-based Sound Source, will expand its media monitoring service into a number of Canadian markets next year. In January Mediabase will begin monitoring the airplay of approximately 90 major market radio stations in Canada. "The intense focus will be on the quality of data," said Sound Source president Jean-Marie Heimrath. Mediabase currently monitors approximately 1,100 stations in the U.S.
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