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MCCORD MUSEUM BEGINS TELEVISION CAMPAIGN

The McCord Museum in Quebec has begun its first television advertising campaign. The three 30-second commercials, created by Tonik of Montreal, promote the museum's exhibits. The first ad ran during the summer to promote an exhibit called "This Other Eden: Canadian Folk Art Outdoors." The second ad broke late last month to promote "The Scots - Dyed-in-the-Wool Montrealers." The third ad will be released in November to promote an upcoming exhibit called "Canvas of War. Masterpieces from the Canadian War Museum." The television advertising is being supported with print advertisements. Tonik received the campaign assignment without a review.

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