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YORK REGION HIRES GEE, JEFFERY FOR RAPID TRANSIT COMMUNICATIONS

York Region has retained Gee, Jeffery & Partners Advertising of Toronto to develop a communications plan for its upcoming rapid transit system. The agency's GJP Design division competed for the assignment with an unknown number of design shops. GJP Design will lead the project as a consultant to York Consortium 2002, the private sector organization that will implement the rapid transit system. "It's a complex project spanning brand strategy, identity design, signage, wayfinding and livery," said Barry Quinn, creative director of GJP Design.

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