RED CAT MEDIA OPENS IN TORONTO
By Adnews Staff
Martin Poitras has opened a new company in Toronto called red cat media. Poitras resigned as vice-president of sales and operations at Zoom Media in March. He said he "quietly" opened red cat a few weeks after leaving Zoom. The company will specialize in place-based media and promotion reaching teenagers in Canadian high schools. The company's clients include Rogers AT&T, Lancaster and B2 stores. Red cat will launch in the U.S. in February. Recently Darren Spratt joined the firm as vice-president of sales for Canada and the U.S. Most recently Spratt was Ontario sales manager at Zoom Media.
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