FLORA MANUFACTURING READIES SAMBUGUARD CAMPAIGN
By Adnews Staff
Flora Manufacturing and Distributing of Burnaby, BC is preparing a new consumer campaign for cold and flu product SambuGuard. The campaign will include a retailer support program and national advertising. The product will be promoted in health food stores nationally with new in-store materials including displays and brochures. These materials will roll out this month. Print advertising will begin in the November issues of some consumer magazines. Marketing activities will run until March 2004. The campaign was created in-house by Flora.
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