LA CAPITALE GROUPE FINANCIER BEGINS CAMPAIGN
By Adnews Staff
La Capitale groupe financier has begun a new campaign, created by LXB Communication-Marketing of Montreal. According to the company, the campaign is intended to thank its clients for their contributions to Quebec society. La Capitale provides financial products and services to public administration employees. The campaign uses the copy "Vous travaillez fort pour l'avenir du Quebec, on travaille fort pour le vôtre" (You're Working Hard for Quebec's Future and We're Working Hard for Yours). Advertising includes a 30-second television commercial airing on specialty channels and print materials. La Capitale is also using the campaign to introduce a new tagline: "La Capitale groupe financier - Your Mutual Fund Working for You."
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