MASTERCARD RELEASES NEW PRICELESS CREATIVE
By Adnews Staff
MasterCard Canada released the first of four new television commercials in its ongoing "Priceless" campaign yesterday. The ads follow the season of the Stouffville Clippers, a minor atom hockey team. MasterCard is a sponsor of NHL and CHL hockey. The ad, called "First Game," focuses on new equipment for individual players. It is running on CBC, Sportsnet and TSN. The other ads will be released as the season progresses. The complete series will run until June. Advertising for MasterCard is done by MacLaren McCann. Public relations are handled by Environics Communications. Both of these firms are based in Toronto.
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