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PRISZM BRANDZ HIRES ZENITH OPTIMEDIA

By Adnews Staff

Priszm brandz has assigned media buying for its KFC, Pizza Hut and Taco Bell restaurants to Zenith Optimedia. A review of the media buying business was initiated in August. Six unidentified agencies were invited to participate, including incumbent firm OMD. The first phase of the review produced a list of three finalists. The assignment will begin on Jan. 1, 2004. Advertising for KFC, Pizza Hut and Taco Bell is done by Young & Rubicam Canada.

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