PEPSI AND FRITO-LAY HOLD ULTIMATE COMBO CONTEST
By Adnews Staff
Pepsi-QTG Canada and Frito Lay Canada have begun a national instant win contest called the "Ultimate Combo." Three grand prize winners will receive trips to the 2004 Grey Cup and Super Bowl XXXVIII. Playing pieces have been placed under the caps of 591 ml bottles of 13 Pepsi brands and inside Doritos and Lays packages. The concept was developed by Capital C Communications of Toronto, as were the in-store materials and packaging.
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