NATREL PROMOTES ENRICHED MILK
By Adnews Staff
Natrel of Longueuil, QC is promoting a new enriched milk called Omega-3. The drink, which went on sale in Quebec this week, consists of 1% milk with added Omega-3 fatty acids. The milk will be sold in one- and two-litre cartons. Natrel also sells calcium-enriched milk and lactose-free milk. The launch of Omega-3 is being promoted with in-store materials and communications materials sent to nutritionists in the province. Public relations for Natrel are handled by Torchia Communications of Montreal. The milk will be released in British Columbia next month.
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