LOTTO 6/49 PROMOTES OCTOBER BONUS DRAWS
By Adnews Staff
Promotion is underway for a series of bonus draws in national lottery game Lotto 6/49 in October. After each regular draw, five bonus sets of six numbers will be drawn. Players who match six numbers of a bonus set will win their choice of a GMC Envoy, Buick Rainier, Cadillac CTS, Chevy Avalanche, Saab 9-5 sedan or $45,000. A television commercial, created by MacLaren McCann of Toronto, will promote the bonus draws nationally. The Ontario Lottery and Gaming Corporation is also using radio and newspaper advertising, in-store materials and mall displays in the Greater Toronto Area to promote the draws. This regional support was also created by MacLaren McCann. The British Columbia Lottery Corporation is using billboards, mall posters in Vancouver and on Vancouver Island, plus regional television, radio and newspaper advertising, created by TBWA\Vancouver. The Western Canada Lottery Corporation is using regional television and radio advertising, as well as print ads produced by Palmer Jarvis DDB of Edmonton. Officials at the Atlantic Lottery Corporation in Moncton, NB and Lotto Quebec in Montreal could not be reached to describe advertising plans for those regions.