DEELEY HARLEY-DAVIDSON HIRES SPENCER FRANCEY PETERS
By Adnews Staff
Deeley Harley-Davidson Canada, based in Concord, ON, has hired Toronto firm Spencer Francey Peters to review its corporate identity and brand strategy. Deeley is the exclusive distributor of the Harley-Davidson motorcycles in Canada. The company appointed the agency based on a referral. According to president Lynne Kilpatrick, the agency is now conducting focus groups, one-on-one interviews and meetings with Harley-Davidson retailers and employees in Canada. The results will be used to develop recommendations related to brand identity and communications. Deeley Harley-Davidson also uses Larter Advertising of Toronto and Audience Communications of Toronto. Audience handles the company's internal communications.
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