CANADIAN TIRE PETROLEUM PROMOTES BIRTHDAY
By Adnews Staff
Canadian Tire Petroleum, the gasoline retail division of Canadian Tire, is promoting its 45th anniversary with an instant-win contest called "'58 Flashback." 400,000 game cards will be distributed through the chain's 220 gas bars in Canada. The grand prize is a 1958 Corvette. Ten Schwinn Super 2 Cruiser bikes, 1,000 Canadian Tire collectible trucks and various instant-win prizes will also be awarded. The contest is being promoted on the cover of Canadian Tire flyers as well as with point-of-sale materials at the gas bars. The Marketing Store Worldwide of Toronto worked on the promotion.
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