SUNRISE TAKES TOFU SAMPLING PROGRAM TO RUN FOR THE CURE
By Adnews Staff
Sunrise Soya Foods of Vancouver will operating a sampling program for Pete's Tofu2Go KeyLime and Caramel desserts at CIBC Run for the Cure events in Vancouver, Victoria, Edmonton, Calgary, Winnipeg and Toronto on Sunday. This will be the first time this product has been sampled. The company expects to distribute approximately 30,000 samples. In Vancouver, a contest component will also take plave. Promotional workers will take digital pictures of event participants. Each week for four weeks, six pictures will be randomly selected and posted on the company's Web site at <http://www.petestofu.com>. These participants will receive prizes including gift certificates for air travel, personal fitness equipment and running apparel. Public relations for Sunrise are handled by Hunter LaVigne Communications of Aurora, ON.