ENTERPRISE RENT-A-CAR TO BEGIN FIRST CANADIAN TELEVISION CAMPAIGN
By Adnews Staff
Enterprise Rent-A-Car will begin its first television campaign created specifically for Canada today. A 15-second English-language commercial will run on CBC during Hockey Night in Canada until mid-2004. A French-language ad will run on several networks until December, then again in March 2004. The creative shows a woman renting a vehicle from Enterprise while her own is in for repairs. The tagline is "We'll pick you up." The ads follow the lead of a U.S. campaign created by Avrett, Free & Ginsberg of New York. Media planning and buying was done by MediaVest Worldwide of Toronto. Public relations for Enterprise Rent-A-Car are handled by Argyle Rowland Communications, also of Toronto.
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