PIZZA HUT RELEASES NEW ADVERTISING
By Adnews Staff
Priszm brandz, owner and operator of the majority of Pizza Hut restaurants in Canada, has released a new advertising campaign for the chain created by Young & Rubicam. The advertising makes use of a spokescharacter named "Jeff" and introduces a new tagline: "If pizza's your passion." The first in a series of television and radio ads broke last week. The ads promote a new product: Oven-Baked Crust pizza, which has a thin crust that is crunchy on the outside and soft on the inside. Pizza Hut restaurants are also rolling out a modified appearance that includes new menu boards, posters and stickers that read "Pizza's My Passion." The stickers are used to seal pizza boxes before delivery.
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