JETSGO BEGINS LOONIE SUNDAYS PROMOTION
By Adnews Staff
Jetsgo of Montreal began a marketing initiative called Loonie Sundays yesterday. Every Sunday the airline will offer seats for $1 in addition to other discounted fares. Reservations must be made through the firm's Web site at <http://www.jetsgo.net>. The available seats will be posted on this site each Sunday. National radio and print advertising, created by Agence Braque of Montreal, is promoting Loonie Sundays. Media buying for the airline is handled by Media Dimensions. Public relations are handled by Advance Planning/MS&L.
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