READER'S DIGEST SLASHES JOBS
By Adnews Staff
Reader's Digest Association (Canada) will be laying off 90 people over the next six months to make the company run more efficiently. The Montreal-based division of the U.S.-based international publishing giant plans to contract out work such as customer relations, computer operations and mail opening. Reader's Digest says it is restructuring so it can create and get products to market more quickly. "We want to free up our resources to focus on editorial and marketing creativity so that they can concentrate on developing products that satisfy our customers' ever-changing needs," says recently-installed president Joe Beauduin in a release. "To drive these new strategies, we will be creating new functions in new business development and consumer research."