HITACHI TO LAUNCH FIRST NOTEBOOKS
By Adnews Staff
Hitachi PC Corp. of San Jose, California will launch its first notebook computers in the U.S. this spring. It is too early too tell when or if the machines will come north of the border, Canadian advertising manager Joe Ragonese told Adnews yesterday. In the U.S. the company has already named the agencies to handle the $30 million(US) launch. Seiniger Technology of Beverly Hills will handle advertising, direct mail and point-of-purchase. Phase Two Strategies of San Francisco will do public relations, on-line communications and special events, and Tolleson Design of San Francisco will create the packaging, collateral and launch materials. In Canada, advertising for Hitachi is done by Prism Communications of Toronto.
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