STOCK EXCHANGE TOUTS ITSELF AS WORLD LEADER
By Adnews Staff
The Vancouver Stock Exchange, which has been the object of very negative local and international press in the past, is doing some work to put a shine on its image. The exchange is using advertising and public relations to spread the message that it is a world leader among capital markets and gives good service to investors and listed companies. The VSE launched a North American ad campaign last week using print and free standing inserts created by The Wolf Group in Toronto. It is also doing a PR push in North America, as well as in Asia, Australia, South America and parts of Europe. The PR is being done by Wolf Campbell Public Relations, a subsidiary of The Wolf Group.
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