NASCAR SIGNS TWO-YEAR DEAL WITH CRAIG MEDIA
By Adnews Staff
NASCAR and Craig Media have signed a two-year deal by which the Calgary-based broadcaster will televise 12 live NASCAR NEXTEL Cup series races in Canada during the 2004 and 2005 seasons. The term of deal will begin on Feb. 15 with coverage of the 2004 Daytona 500. Robbie Weiss, International director of NASCAR, said, "We are excited about our new partnership with Craig Media as it will allow us to bring the excitement of the NASCAR NEXTEL Cup series to a broader audience in these provinces." Craig's broadcasts will air in Ontario, Alberta and Manitoba.
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