TORONTO STAR TO HOLD AUCTION EXTRAVAGANZA
By Adnews Staff
The Toronto Star will begin an Auction Extravaganza on Sept. 20. The promotion will be the fourth of its kind the newspaper has run since last year. The auction will run online at <http://www.stardreamdays.com> until Sept. 27. The day of the launch a 48-page catalogue will be distributed in the newspaper. Bidders can call a toll-free number to place a bid or go online. Updates in the newspaper each day will track the leading bids. Sponsors that have provided merchandise for the auction will receive the equivalent retail value in advertising space in the paper. Pre-promotion has already begun in The Star. Additional print support will include promotion in the Metroland community newspapers and in the Toronto daily commuter newspaper Metro Toronto prior to the start of the auction. Television advertising on CFTO, Citytv and CP24 and radio advertising on Chum FM, Q107, The Mix 99.9 and EZ Rock will begin on Sept. 18.