KRAFT RELEASES NEW DELISSIO CREATIVE
By Adnews Staff
Kraft Canada has released new television advertising, created by FCB Toronto, for its Delissio frozen pizza. Fifteen- and 30-second versions of the commercial, called "Delivered From Delivery," will run nationally in English until the first week of December. In the ad, a woman asks a man if she knows him from somewhere. The man says he used to deliver her pizza. When she asks why she doesn't see him anymore, he says, "you don't order pizza anymore." A similar French television campaign is also planned. Print ads will run in the fall French- and English-language editions of Kraft's What's Cooking magazine. Public relations for Delissio are handled by APEX Public Relations of Toronto.
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