E*TRADE BEGINS NEW CAMPAIGN
By Adnews Staff
E*Trade Canada has released a series of new ads aimed at Canadian investors. Advertising for the Toronto-based financial services company is done by Grey Worldwide, also of Toronto. The six testimonial ads are running online at Globeandmail.com, Telus and Lycos. They feature an E*Trade employee named George and a trader discussing the Power E*Trade service. The ads are also airing on Toronto radio station 680 News and affiliated stations nationally. The campaign also includes print ads in The Globe and Mail ROB section and in Investor's Digest.
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