CANADA POST DELIVERS ACCOUNT TO PUBLICIS
By Adnews Staff
Publicis Canada has been hired as agency of record for Canada Post. Publicis subsidiaries ZenithOptimedia and Publicis Dialog have been hired to handle media planning and buying and promotion activities respectively. Canada Post has spent the past four months conducting a review. According to Publicis, over the next three years the assignments will have an estimated value of $50 million to $60million for advertising and media and $10 million to $15 million for promotion.
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