ALTANA HIRES PUBLICIS WELLCARE FOR ALVESCO ACCOUNT
By Adnews Staff
Altana Pharma of Oakville, ON has hired Publicis Wellcare of Toronto to handle the advertising for its asthma treatment Alvesco. Publicis Wellcare was one of serveral agencies considered for the assignment. According to agency, it won the job based on the strength of its creative strategy and its connection to the international Publicis Healthcare Group.
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