CANADIAN OPERA COMPANY RETAINS ECHO
By Adnews Staff
The Canadian Opera Company has appointed Echo Advertising its agency of record. Toronto-based Echo will be responsible for creative development, strategic direction and marketing strategy for the opera season. The agency will also handle those tasks for the company's production of Richard Wagner's Ring Cycle in 2006. Echo is also the agency of record for the Canadian Opera House Corporation's capital campaign for the Four Seasons Centre for the Performing Arts. The centre, currently under construction, will be the opera company's new home when it opens in 2006. The company hired Echo in a review of an unknown number of agencies. Previously the company used several design shops on a project basis.
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