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ENVIRONICS CREATES GINGIVITIS AWARENESS INITIATIVE FOR PFIZER

Environics Communications of Toronto will begin a public awareness campaign about gingivitis today to promote Listerine mouthwash for Pfizer. The national effort will attempt to inform Canadians about unknown factors that contribute to gingivitis. The campaign will also describe ways to stop gingivitis. Demonstrations, conducted by promotional workers, will address the topics, "What is gingivitis and are you at risk?", "What are the hidden risk factors" and "The top three questions to ask your dental professional."

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