SWISS CHALET BEGINS CHICKEN AND RIB PROMOTION
By Adnews Staff
Swiss Chalet has started a fall promotion for its Chicken & Rib combo, which consists of a quarter chicken with four or six ribs, coleslaw, a roll, sauce and a choice of garlic mashed potatoes, french fries, salad, baked potato, rice or mixed vegetables. The promotion includes a new 30-second television commercial, created by Ambrose Carr Linton Carroll of Toronto, called "First Apartment." The ad shows a mother and daughter in the daughter's new apartment. The mother teases her daughter about cooking, then calls Swiss Chalet for a "real meal just like home." The TV advertising is being accompanied with in-restaurant materials, Web advertising and delivery flyers. The latter will be sent out nationally next week. The flyer will also direct customers to the <http://www.swisschalet.com> Web site to enter a draw for a Swiss Chalet gift card. Media buying for Swiss Chalet is done by PHD Canada of Toronto. Public relations are handled by Strategic Objectives of Toronto.