VOLKSWAGEN BEGINS TOUAREG CAMPAIGN IN QUEBEC
By Adnews Staff
Palm Publicité Marketing of Montreal has created an advertising campaign for the Volkswagen Touareg in Quebec. The Touareg is a luxury sports utility vehicle. The campaign consists of newspaper, magazine, television, billboard and online advertising. The tagline is, "Ce n'est jamais assez loin (It's never far enough)." The campaign began late last month and will run through the fall. Palm also created an area at the <http://www.vw.ca> Web site where visitors can view the inside and outside of the vehicle.
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