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BELL INSTALLS BLACKBERRY POSTER AT DORVAL AIRPORT

By Adnews Staff

Astral Media Outdoor and Cossette Media have created a poster with which Bell is promoting the Blackberry communications device. The 6 foot by 29 foot poster has been installed at the entrance to the domestic flights screening area at Dorval Airport near Montreal. According to Diane Cladios, supervisor of media planning at Cossette Media for Bell, placing this poster in such a high-traffic area is an effective way to reach business travellers, a target market for Blackberry devices.

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