NEW MILK ADVERTISING TARGETS PRAIRIE YOUTH
By Adnews Staff
The Dairy Farmers of Saskatchewan, the Manitoba Milk Producers and Alberta Milk have begun a milk marketing campaign aimed at youths nine to 17 years of age. The ads use a series of images to demonstrate how milk is relevant to teen life. The tagline is, "Never Stop. Milk." Cossette Communication-Marketing of Vancouver developed the campaign, which will run through the fall. This is the first initiative of the Prairie Milk Marketing Partnership, a group established by the Dairy Farmers of Saskatchewan, the Manitoba Milk Producers and Alberta Milk to "leverage marketing synergies" in the three provinces.
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