RADIOSHACK PROMOTES STREETBALL CELLPHONE
By Adnews Staff
RadioShack Canada of Barrie, ON is promoting a new cellphone called the RBK Streetball Edition Motorola C350 with a 30-second television commercial created by Gee, Jeffery & Partners of Toronto. The phone was developed by RadioShack, Rogers AT&T Wireless and Reebok Canada. It has text messaging capabilities, a colour display, "real-sounding" ring tones, downloadable games and voice dialing. The television advertising also outlines a limited time offer during which customers will receive a RBK Streetball Edition faceplate, a Reebok DJ bag and a discount coupon for Foot Locker. Recording artists Kardinal Offishall and Dan-E-O appear in the English-language commercial, while Yvone Kreve and Iannicko N'Doua-Legare appear in the French-language ad. The tagline is, "RadioShack, Just around the corner." Direct mail, print advertising, email ads to RadioShack customers and in-store materials are also in use. Public relations for RadioShack are handled by Media Profile of Toronto.