ROYAL BANK REVIEW DOWN TO SIX
By Adnews Staff
Six agencies remain in the Royal Bank of Canada review of its national advertising account: BBDO Canada, Enterprise Creative Selling, Goodgoll Curtis, J. Walter Thompson, Doner Canada and TBWA\Toronto. The bank's national advertising account consists of English-language creative advertising. Sponsorship marketing, brand design, merchandising design and media buying will remain with MacLaren McCann, the incumbent on the national advertising account. The list of six firms will be further shortened before the end of the review, said Beja Rodeck, senior manager of media and public relations at Royal Bank. A decision is expected by mid-October.
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