FUND COMPANY PITCHES CHINESE
By Adnews Staff
The Mutual Group of Toronto launched a campaign last week targeting Canada's Chinese community. Using print, TV and collateral materials, the campaign focuses on trust, understanding and flexibility. It was created by Justin Poy Media of Toronto. The mutual funds company is also sponsoring several Chinese community events this year such as the Mon Sheong Fun Run & Walk and The Toronto Chinese Golf Invitational, as well as the Eve of the Rat Gala which will raise money for the Kidney Foundation and Famous People Players.
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