ROGERS PROMOTES JACK FM IN TORONTO
By Adnews Staff
Rogers Media is using television and print advertising to promote Toronto radio station Jack FM. The station, which plays rock music from several decades, was previously a pop music station. The format was changed in early June. Six 15-second television commercial depicting the station's name popping out of a Jack-in-the-Box began running late in June. The ads, which use the tagline "Playing what we want," have recently been joined by bus wraps, subway posters and theatre advertising, all created by Loopmedia of Toronto.
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