BRIDGESTONE UPDATES TORONTO BILLBOARD
By Adnews Staff
Bridgestone/Firestone Canada has updated its billboard along the Gardiner Expressway in Toronto. The Tri-Vision board is located at the Canadian National Exhibition. The Mississauga-based tire maker has been advertising on this board since January 2002. The latest creative, from Griffin Bacal Volny, was installed during the first week of July. It displays the word "go" in green lettering, the word "caution" in yellow lettering, and the word "stop" in red lettering. In each word the letter "o" has been replaced with a tire. The creative will run until the end of September.
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