SMIRNOFF RELEASES NEW RED COMMERCIAL
By Adnews Staff
J. Walter Thompson of Toronto has created new advertising for Diageo Canada's Smirnoff Red vodka. The campaign includes a 30-second television commercial called "Home James." The ad depicts a man attempting to make a deal with his girlfriend when she wants to leave a party and he doesn't. The ad's tagline is, "What's your mix?" English and French versions of the ad have been created. It will begin playing in movie theatres nationally on Friday and on television Monday. A print ad called "Arm Wrestling" and an outdoor execution called "Disco Ball" have also been created. The print ad will run in urban weeklies beginning Aug. 25. The out-of-home mall murals will run through August.
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