CANADIAN SCHOLARSHIP TRUST FOUNDATION PREPARES NEW ADVERTISING
By Adnews Staff
The Toronto-based Canadian Scholarship Trust Foundation will introduce a new corporate identity and begin a national television advertising campaign next week. The new corporate branding was developed by Bruce Mau Design of Toronto. The foundation's logo, marketing materials and Web site at <http://www.cst.org> have been redesigned. The foundation has also gained a new tagline: "Make the Educated Choice." A national television ad campaign has been created by DMDM of Toronto. It will run for six weeks on specialty and regional stations in major markets beginning Wednesday. The creative uses the theme, "Post secondary education is affordable if you plan for it." According to the foundation, the aim of the new identity and campaign is to increase its share of the RESP market. The Canadian Scholarship Trust Foundation operates education savings plans.