ALIAS|WAVEFRONT CHANGES NAME TO ALIAS
By Adnews Staff
Toronto-based software company Alias|Wavefront will mark its 20th anniversary with a new corporate identity. The main change will be the removal of the word "Wavefront" from the company name. A new logo has been created, consisting of a swirl shape and a red globe. A new Web site at <http://www.alias.com> has also been constructed. Louis Fishauf Design Limited and Alias technical marketing specialist Daniel Siriste jointly developed the new logo. No advertising is planned, but new collateral materials and signage will be produced bearing the new name and logo. Public relations for Alias are handled by Environics Communications of Toronto.
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