BC DAIRY FOUNDATION BEGINS TRAVELING PROMOTION
By Adnews Staff
The BC Dairy Foundation will begin a new program this weekend intended to raise awareness of milk. A group of promotional workers called The Cold Crew will travel to festivals, clubs and bars in Vancouver this summer to promote a "Cold Crew White Out Party," which will take place in late-September. The workers will wear white and carry backpacks that produce water mist. The workers will distribute materials including hand stamps and dance mats that carry the DrinkMilk.ca Web site address. The program was created by TrojanOne. TrojanOne will work with the foundation's ad agency, Palmer Jarvis DDB, to create advertising for the White Out Party.
« Back Next »
Comments
blog comments powered by Disqus