PUSH HIRED BY DEVINCI BICYCLES
By Adnews Staff
Calgary-based Push has been hired to create a North American advertising campaign for Devinci Bicycles of Chacoutimi, QC. The print campaign will begin in the fall in American and Canadian cycling magazines. According to Andy Shortt, president of Push, Devinci contacted the agency after seeing a campaign the agency did for Ridley's Cycle in Calgary. The initial branding effort will be followed by a product campaign in the spring of 2004, also to be created by Push. The product campaign will again consist of print ads in American and Canadian magazines. Devinci designs and manufactures aluminum bicycle frames.
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