LABATT ADDS TO MEDIA DEPARTMENT IN QUEBEC
By Adnews Staff
Labatt Breweries of Canada has appointed Sylvie Lalande media manager for Quebec. Lalande will oversee strategic media planning for the Labatt Bleue, Bleue Leger, Bleue Dry, Budweiser and Wildcat brands, as well as other media initiatives. She will also oversee Labatt's relationship with Marketel, which gained the firm's Quebec media buying account this spring. Lalande was previously vice-president of media at Mediavision.
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