TOYOTA BREAKS OUT-OF-HOME ECHO CAMPAIGN
By Adnews Staff
Toyota Canada is currently promoting the Echo hatchback with an out-of-home campaign booked with Toronto-based Gallop and Gallop. The campaign consists of exterior posters and floor displays at convenience stores, as well as display boards on ice machines outside of gas bars. The campaign will run in Ontario, Quebec, Alberta and British Columbia for eight weeks. The creative was developed by Saatchi & Saatchi of Toronto. The effort is aimed at the 18-34 year old audience. The out-of-home campaign is being accompanied by cinema and Web site advertising.
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