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KELLOGG UPDATES PACKAGING

Kellogg Canada has developed new packaging for its flagship brands. The new Corn Flakes packaging will debut this month, while new Mini-Wheats boxes will be distributed next month. The packaging describes the nutrition terminology used on the labels. The explanations appear on the side and back panels of the cereal boxes alongside the regulation "Nutrition Facts" panel required by Health Canada. The fronts of the new boxes display a red maple leaf. New packaging for Kellogg brands will be released over the next several months. The packaging was designed in-house. Public relations for Kellogg are handled by Media Profile of Toronto.

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