FALLON TAKES SUBWAY ACCOUNT
By Adnews Staff
Fallon Worldwide of Minneapolis, MN has been appointed global creative agency of record for Subway Restaurants. Fallon will handle strategic planning and creative development for the sandwich chain. Goodby, Silverstein & Partners of San Francisco, Deutsch of New York and Weiden + Kennedy of Portland were also considered for the account. The incumbent firm was Euro RSCG MVBMS Partners of New York. New advertising from Fallon will be released in the fall.
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