IDEA MACHINE GAINS TWO ASSIGNMENTS, KEEPS ANOTHER
By Adnews Staff
Calgary-based marketing and communications agency Idea Machine has received a branding and marketing assignment from the Royal University Foundation, been hired for a sponsorship promotion by POP Las Vegas and renewed a one-year contract with Aids Calgary. Royal University Hospital is located in Saskatoon, SK. "Idea Machine will provide the strategic marketing and branding expertise to raise funds that will go toward training, enhancement of facilities and the purchase of equipment," said Roger Jewett, president of RareMethod Capital, the agency's parent company. POP Las Vegas is a hotel and casino that will open in 2005. "The digital promotions are based on a move trailer style to introduce the concept of this new hotel and its marquee show, ICE," said Jewett. For Aids Calgary, Idea Machine will continue to handle marketing and communications activities. The agency will also launch a new Web site at <http://www.aidscalgary.org>.