TBWA BUILDS CITYPLACE CAMPAIGN FOR CONCORD ADEX
By Adnews Staff
TBWA\Toronto has created an outdoor advertising campaign for Concord Adex to promote the Concord CityPlace real estate development project in downtown Toronto. The agency received the assignment at the start of the year following a short pitch process that included three additional agencies. The assignment includes brand development, direct marketing and interactive initiatives. The current outdoor campaign, which began on June 18, consists of billboards on the Concord CityPlace property as well as banners and posters around the Harbourview Estates construction site. The tagline is, "This is my home." The campaign will continue for the duration of construction.
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