RADIOSHACK HIRES MEDIA PROFILE
By Adnews Staff
RadioShack Canada of Barrie, ON, has awarded its public relations account to Media Profile of Toronto. Incumbent firm Cohn & Wolfe and two other unidentified agencies were considered for the account. Media Profile will provide public relations for new product introductions, store promotions, marketing concepts and corporate communications. RadioShack operates 875 dealer and corporate stores in Canada. Advertising for the electronics retailer is done by Gee, Jeffery & Partners. Media buying is handled by OMD Canada.
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