MCALPINE TO CREATE ROCKY MOUNTAINEER BROCHURE
By Adnews Staff
The McAlpine Group, based in Chilliwack, BC, has been hired to create the 2004 brochure for Rocky Mountaineer Railtours of Vancouver. The 62-page brochure will describe the vacation packages offered by the passenger rail company. Approximately 700,000 copies of the brochure will be printed, including separate versions listing prices in Canadian, U.S. and Australian currency. McAlpine received the assignment based on a smaller project it handled for the company earlier this year, according to Graham Gilley, vice-president of marketing and communications for Rocky Mountaineer Railtours. The company used TBWA\Vancouver for its 2003 brochure. The 2004 brochure will be issued in September and distributed to 18 countries.
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